Illustrating Urban Fashion
Graphic tees have been around for decades now, representing aspects of our lives we are not afraid to share in public, from social and political affiliations to artistic and musical preferences, lifestyle pursuits, or a sense of humor. Freestyle focuses on one distinct style of this artwork on apparel: the simple line illustration. Whether representational or abstract, there is a looseness there, a studied playfulness that appeals to our sense of whimsy. Brands respond by commissioning some of the world’s best artists to create graphics that speak to their consumers while exemplifying their graphic identities. Not limited to t-shirts, this survey includes sneakers, hats, glasses, and accessories, all displaying this casualness of form.
Paperback | 240 pages | 500 illustrations | Gingko Press | 2017