Para Llevar: Issue 1
PARA LLEVAR (for take away) is a magazine for everyone about people working in the service industry and their passions and aspirations.
GJUSTA first-and-foremost is someone’s mother. She’s also someone’s sister and someone’s daughter and someone’s aunt, baking bread up in her village in Montenegro. Sister to Gjelina, what was originally supposed to simply be a commissary kitchen for the Abbot Kinney cornerstone has evolved into a magnet for creativity both in the kitchen and behind the counter. With a pioneer like Chef Travis Lett at her helm, it’s not hard to see why.
As with most things, the world makes much more sense when seen from multiple perspectives; not only our eyes, but the ones that they meet everyday. It’s easy to get stuck in our own little worlds and see people as playing singular roles in them. Someone gives us our coffee every day, or brings us our lunch, or slides us our beers, and that’s who they are to us. But that’s living with the blinders on, and then we’re just horses on the path. The reality is that our baristas are not just baristas, our servers aren’t just servers, and our bartenders do so much more than tend the bar.
For many in the service industry, this work is a stepping stone to something more, which is to say that most of us are still striving to find our niche, or create something of our own. We all have our projects in life, and although the work isn’t easy, we have the opportunity to engage with a broad spectrum of individuals. Many of the regulars we see multiple times a week and many times those regulars are the people we aspire to be. They’re living out their ambitions. They know how it’s done.
Our hope is to bridge the divide that is often in place between patrons and service professionals by giving a voice to share their story, exhibit their work, and to find like-minded individuals running the same hustle.
We here at PARA LLEVAR just want to remind everybody that there’s always something more to take away from our interactions with the people we see everyday. This is a platform of authenticity for those musicians, those writers, those artists, those adventurers, and everyone in between; we all have our dreams. We all have a story to tell.