Pentagram: Living by Design


by Adrian Shaughnessy
designed by Tony Brook

Five years in the making, Pentagram: Living by Design (two volumes) is the definitive statement on fifty years of Pentagram, and an in-depth survey of the group from its beginnings in 1970s London to its current status as one of the powerhouses of international design.

Book one, The Biography, offers a comprehensive analysis of the group, its partners, its achievements, its multidisciplinary approach and its unique business model. This is accompanied by a plethora of images (some never published), a visual essay of Pentagram’s work across four main sectors, a selection of partners’ writings, a Pentagram family tree, and much more.

Book two, The Directory, has profiles of fifty partners, past and present, accompanied by extensive coverage of their work. It’s a stellar roll call: from the five famous founders to some of the most celebrated names in contemporary design. It also includes a list of everyone who worked in the firm’s various offices.

Both books are designed by Tony Brook and the Spin design team.

3500 color illustrations

Hardcover | 1392 pages | Thames & Hudson | 2023

Adrian Shaughnessy is a graphic designer, writer, and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. He regularly contributes to design publications and blogs such as Design ObserverEyeCreative Review, and Design Week. In 1988, Shaughnessy co-founded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a co-director of Unit Editions. He is a member of the Alliance Graphique Internationale.

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